J & W Heating and Air | Branding, Marketing and Print Design

The Brief

In Summer 2020, I was hired as a marketing design intern for a local HVAC company, J & W Heating and air. During my time there, I was the sole designer and art director on projects like:

A Revitalizing Brand Refresh
New Eye-Catching Print Collateral
Digital Ads
Photo and Video Capture
Environmental Design Mockups

industrial
efficient
future-forward
strong
friendly
J & W is a family-owned small business that gets the job done quickly and correctly, with uncompromising dedication to its clients.
The company was on the verge of huge growth, and they wanted to ensure their brand was communicating their bold, fun personality.
Branding and Visual Identity
A New Type of Staff Photo
Social Media and Marketing Assets
Digital and Print Signage
Environmental Design Prototypes
Various Print Collateral
- Sales and Install Folders
- Business Cards
- Thank You Cards
- Informational Pamphlets

Branding Refresh

In my first two weeks, I revitalized the brand to reflect the company’s bold, fun personality. The process began with marketplace research and stakeholder interviews, which informed the moodboard brainstorming and concept development process.

After speaking with company leadership, we settled on a direction with the following goals:

Standardizing the Blue and Orange colors used across company materials, which set J & W apart from other HVAC companies in the area that relied on the standard blue and red associated with HVAC.
Creating vector patterns modeled after the coils on HVAC tech to add depth to the background of design assets.
Establishing photo treatment standards for ads and other materials that center real employees and customers to emphasize the importance of relationships.