New Victory Family Benefit 2025 | Event Collateral
The Brief
The New Victory Theater is theater for families and young audiences powered by New 42, a performing arts nonprofit in the NYC metropolitan area dedicated to making the arts a crucial part of everyone’s lives from the earliest days onward. This project encompasses the visual identity and collateral design for their annual Family Benefit in 2025.
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breezy, strong, playful and vibrant
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Incorporate the show art for the featured performance of the South African circus MOYA.
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Event Look + Feel
Print Collateral
Save the Date
Invitation Suite
Invitation
Note Card
Digital Assets
Website and Email Graphics
Social Media Assets
Event Slide Deck
Collectible Illustrated Tote Bag
Save the Date
The look and feel of this event pulled from the vibrant colors of Cape Town and complex patterns pulled from the Zip Zap Circus MOYA show art. The save the date postcard sports bright colors and matte coating.
The Invitation
A single-fold card accompanied with a notecard and reply card.
Event Signage
At the New Victory Theater and Dave & Buster’s, digital signage welcomed Family Benefit guests and expressed gratitude for donors and event sponsors.
Photos: Brittany Nievinski
At the event, we had a photo booth for guests to make memories together, complete with a custom digital frame!
Photo Booth Frame
Design on a Cake!
Each guest had a chance to take a bite out of the event’s design…in cake form!
Photo: Brittany Nievinski
Collectible New Victory Theater Tote
For party favors, we gifted guests with a special-edition tote bag featuring an illustration of the theater and filled with goodies from our event sponsors.
Photos: Brittany Nievinski
