New Victory Family Benefit 2024 | Event Collateral
The Brief
The New Victory Theater is theater for families and young audiences powered by New 42, a performing arts nonprofit in the NYC metropolitan area dedicated to making the arts a crucial part of everyone’s lives from the earliest days onward. This project encompasses the visual identity and collateral design for their annual Family Benefit.
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energetic, thrilling, bold
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Incorporate the show art for the featured performance of 360 Allstars.
Show visuals of New York City, arcade, and show elements like music and basketball.
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Event Look + Feel
Print Collateral
Save the Date
Invitation Suite
Invitation
Note Card
Digital Assets
Website and Email Graphics
Social Media Assets
Event Slide Deck
Collectible Illustrated Tote Bag
Early Concept Exploration
Early Concept A:
City Lights
Inspired by the neon sign on the die of the New 42 building, other businesses in the area, and arcade lighting, this concept inspired me to learn a new skill: neon type effects in Illustrator.
Inspired by classic 8-bit video game graphics, this concept centered around Dave & Buster’s arcade games.
Early Concept B:
Retro 8-bit Games
Save the Date
The look and feel evolved into a complex neon pattern, reminiscent of retro arcade carpeting patterns and bright neon signs, coupled with paint splatter elements pulled from the 360 ALLSTARS show art.
Elements included a save the date postcard and a notecard for development employees to write personalized messages to invitees.
The Invitation
A trifold packed full of fun that folds out into a mini poster. Although I designed this piece, the concept was a collaborative effort with the Development department.
Event Signage
At the New Victory Theater and Dave & Buster’s, digital signage welcomed Family Benefit guests and expressed gratitude for donors and event sponsors.
Photos: Alexis Buatti-Ramos
Photo Booth Frame
At the event, we had a photo booth for guests to make memories together, complete with a custom digital frame!
Design on a Cake!
Each guest had a chance to take a bite out of the event’s design…in cake form!
Photo: Alexis Buatti-Ramos
Collectible New Victory Theater Tote
For party favors, we gifted guests with a special-edition tote bag featuring an illustration of the theater and filled with goodies from our event sponsors.
Photos: Alexis Buatti-Ramos
